11 Ways To Improve Your Email Signature

Email is how we do business in 2022. They’re quick to the point, convenient and can be sent from anywhere.

It’s why the average person sends 40 emails a day.

For your business, that’s 40 chances to get your brand across.

If you don’t have an email signature, you’re missing out on all those chances.

Email signatures increase brand awareness, drive traffic to your business website and even generate leads and sales.

We offer tips on how to get the most out of your email signature so you can get more leads and sales.

1. Call to action/booking link

Your CTA is the action you want people to take that helps your business meet its goals. Depending on your business, that could be sales or leads. If you are a service business, add a Free Consultation button to your email signature. For e-commerce businesses, add a Shop Now button. For the most impact make sure to keep it short and use color and font to make it stand out more. Always use only one call to action.

2. Social profile icons

These are your Facebook, Instagram, and LinkedIn logos. Having these icons in your signature shows that your business cares about customer service. It’s also a signal of trust. Social icons can help create positive associations with your brand in someone’s mind and that can lead to a purchase or sale down the line. If you don’t post to a social media profile regularly, don’t include it. The last thing you want is to send a potential client or customer to an empty social media page!

3. Company logo

Adding a logo to your signature can reinforce your brand and make someone more likely to remember you. 75% of people recognize a brand by its logo. Having your logo in your signature is one more time someone can come into contact with your brand and remember you and maybe even buy from you.

4. Be consistent

Your brand should be consistent across all your branding materials and that includes your email signature! It takes up to 7 impressions for someone to remember a brand and having consistent branding can help potential customers remember you more. Try to use the same color palettes, font styles, and messaging that you use on your website, in your email signature.

5. Use GIFs

Just make sure you resize your GIF so it is size appropriate and fits into your email signature. A favorite way to use GIFs in your email signature is to include a simple color background with your logo and your business mission statement.

6. Create a hyperlink for your phone number

To create a hyper link you just highlight your phone number with your mouse, create a link, and you simply add “tel:”  without the double quotations and add your phone number right after the colon. It can save the person reading your email time because they just click the link to call you!

7. Create an email signature for your mobile devices

Don’t forget to create a signature for your mobile devices. Often when you create an email signature for your computer, it only works for emails you send from your computer which means you also have to create one for your mobile device.

8. Include your address

A simple way to make your email look more professional and genuine is to include your physical address or mailing address. It’s also law according to Canadian and US anti-spam laws (CASL and CAN SPAM). Whenever a business sends an email and that email has commercial intent, it has to include an address. If you don’t have a business address, just use your home address.

9. Promote discounts, special offers

Discounts and promotions don’t work unless people know about them! Don’t be afraid to include a seasonal promotion in your email signature. Just make sure to keep it to one line and only include one promotion in your signature.

10. Include your website

Your email signature is an opportunity to get more traffic to your website, so take advantage of it! Always test links in your email signature including your website link.

11. Company name

The first line of your email signature should be your company name. You can also include your first name next to the company name. Having your business name in your email signature can help to create more brand awareness. We recommend bolding your company name, so it stands out.

Conclusion

Your email signature is one more way to get your business in front of potential customers and your own customers. Some of the best ways to improve your email signature include using a call to action button, your company logo, and social profile icons.